Communication Plan¶

Overview¶

The Communication Plan ensures that all stakeholders at Nissan North America (NNA) are informed, engaged, and aligned with data governance initiatives.
Effective communication drives adoption, compliance, and collaboration across business units, regions, and technology teams.

Purpose¶

Provide consistent, clear, and timely communication about governance objectives, policies, and progress.
Ensure stakeholders understand roles, responsibilities, and expectations.
Support training, change management, and awareness campaigns.
Facilitate feedback collection for continuous improvement of governance processes.

Key Principles¶

Audience-Centric: Tailor messages to roles and responsibilities (e.g., executives, data stewards, IT teams, business users).
Consistency: Use standardized templates, channels, and terminology to reduce confusion.
Transparency: Share progress, challenges, and successes openly.
Frequency & Cadence: Communicate regularly according to governance milestones and reporting cycles.
Feedback-Driven: Encourage two-way communication to identify issues, gaps, and improvement opportunities.

Communication Framework¶

Stakeholder Group	Message Type	Frequency	Channel	Owner
Executive Sponsors	Governance progress, KPIs, risks, strategic updates	Monthly / Quarterly	Dashboard, Email, Executive Briefing	Governance Council
Data Owners / Stewards	Process updates, compliance reminders, training announcements	Bi-weekly / Monthly	Email, Teams, Confluence	Change Management Lead
Business Users / Consumers	Awareness campaigns, guidance, self-service tips	Monthly	Newsletter, Intranet, Town Halls	Change Management Lead
IT / Tool Administrators	System updates, tool changes, incident notifications	As needed	Teams, Jira, Email	IT Lead
Regional Offices	Localized policy updates, adoption guidance, KPIs	Quarterly	Video conference, Intranet	Regional Governance Lead
All Employees	Awareness, data governance benefits, corporate messaging	Annual / As needed	Intranet, Newsletter, Town Halls	Corporate Communications

Key Communication Activities¶

Governance Launch Announcements: Introduce the governance framework, objectives, and roles.
Periodic Progress Reports: Share KPIs, adoption metrics, and risk updates.
Training & Awareness Campaigns: Promote role-specific training, MDM usage, and catalog adoption.
Change Notifications: Communicate updates to policies, SOPs, and tools.
Feedback Collection: Conduct surveys, focus groups, and interviews to gather input.
Celebrating Successes: Highlight improvements, data quality wins, and adoption achievements.

Roles & Responsibilities¶

Role	Responsibility
Governance Council	Approve communication strategy, oversee executive messaging
Change Management Lead	Develop communication materials, manage campaigns, gather feedback
Data Owners / Stewards	Reinforce messages within their domains, participate in campaigns
IT / Tool Admins	Support technical messaging for tool updates or incidents
Corporate Communications	Coordinate enterprise-wide messaging, standardize templates, support awareness campaigns

Tools & Technologies¶

Collaboration Platforms: Teams, Slack, or equivalent for targeted messages
Intranet / Portals: Central repository for policies, dashboards, playbooks, and announcements
Email & Newsletter Systems: For scheduled updates, progress reports, and alerts
Survey Tools: Forms, SurveyMonkey, or MS Forms to gather feedback
Dashboard Tools: Power BI, Tableau for visualizing governance KPIs and progress

Visual Representation¶

flowchart TD
    A[Governance Council & Executives] --> B[Define Key Messages & Objectives]
    B -->
    C --> D[Dissemination to Stakeholders]
    D --> E[Collect Feedback & Monitor Engagement]
    E --> B